In here you will find a full range of agency assignments from concept development to execution of interactive projects. These include large-scale site builds, games, social, mobile apps (iPad and smartphones), online marketing and new business pitches. Due to the sensitive nature of these projects,
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A Procter & Gamble sponsored new series from the executive producers of Pretty Little Liars, The Talent Show is searching for the next big superstar. I worked with the design team at AlloyTV to establish the identity and concept for the show. A span of P&G brand beauty products are featured in the show: Pantene, Venus, CoverGirl, Secret and Olay. The show is promoted across all online platforms, with social media playing a major role in the success of this show. The series took flight and is now on season 2. All happening online..
This was a pitch for the redesign of Teen.com. It is a one-stop online destination for all things pop culture that matter to teens and teens at heart. The main goal was to push an attractive blog-themed website, with high usability. Thus said, this site comes with a myriad of interactive functions that allow teenagers to express themselves, such as social media, quiz, polls, comments and the like.
BlackRock wants to build awareness for its products and raise its profile in the Target Date Fund arena by promoting its expertise and thought leadership. A landing page was designed to capture registration and an online banner was designed to drive to the landing age. The banner ads will be seen by three groups of audience: Plan Sponsors, Consultants and Financial Advisors. Three different concepts were presented to the client and these slides are a combination of a couple of them.
Vikram Chatwal Hotel Group needed a portal to bring together their three uniquely themed boutique hotels in midtown Manhattan: Night, Stay & Time Hotels. Each of these three fashionable properties are an exhibition to showcase the artistic world of New York. Inspired by the checkered floor of one of the hotels, the site is designed with strong lines and color blocks. This is paired with bold playful typography to call-out the identity of each property.
Many people know how utmostly gorgeous the Northern Rockies are, but don't really know how many scenic routes and trails are out there. We were commissioned to design a site that serves to help people discover them and also select the perfect route(s) for their next adventure. The interface includes an interactive driver matcher, maps, user photos/stories sharing. The top 10 Scenic Drives of the Northern Rockies is a partnership between four state tourism organizations and a Canadian province, three All-American Roads, four adjacent National Parks/Recreations areas, and a the three National Historic Trails that connect them (A round of applause to an amazing project management team for handling an unbelievably smooth approval process here). Our hard work paid off with a Webby Honoree in the Tourism Category.
As part of the design team in the complete makeover of the Hyatt Hotel template, my task was to implement a master color palette suitable for each city and resort properties worldwide.
Throughout the years, quite a few stars have been spotted at this ultra-posh property. The goal of the design is to capture not only the stars, but to draw out the elegance of a landmark of Amsterdam that has been the grande dame of the Amstel River for three centuries. A few other intercontinental properties worldwide are currently using this design as a template for their individual website.
We were approached by this Pacific-Oceanfront resort to redesign their current outdated website. To bring out the exceptional setting of this property, the new design opens up with a big main image area to show off the gorgeous images of the hotel. And this is accompanied by modern and linear elements, in keeping with the personality of the property. The site architecture is kept streamlined with collapsible navigation and widgets.
It was a most humbling experience to design the website for the all-new World Center Hotel located at the World Trade center in New York. A big part of the design requirement was to come up with a website that most importantly speaks about a renewed spirit and vibrancy that emerges from this unforgettable location, and then a clear reminder that it's at one of the financial central of the world.
This was a new business pitch to Four Seasons Resort to redesign their internal pages to showcase all their properties.
2010 welcomed a dose of golden-age glamour to New York City's hotel scene with the opening of The Chatwal Hotel. It is the first 5-star luxury hotel in Times Square. A project with a great story to tell, the Chatwal is housed in a historic building and harkens back to an era when Art Deco ruled America. Stanford White built this building in 1905 for The Lambs, the prestigious theatrical society that was founded in 1874 and served as a regular hangout spot for its members such as Charlie Chaplin, W.C Fields, John Barrymore, Spencer Tracey and Fred Astaire. The design of this website drew great inspiration from that era, while closely shadowing the vision of the interior designer Thierry Despont, who revived the building's storied past, while carefully put a modern spin to it.
